Freelance cold email specialist for the US market

Cold email for the US market
that stays yours.

I run your outbound from connecting the first mailbox to the booked meeting, on your own sending tool, domains and mailboxes. Lists, data and everything we learn along the way stay with your company.

  • Independent freelancer, not an agency
  • Runs on your sending setup
  • Replies handled as your team
  • Advisory included

What clients say

In their own words.

Our plans to enter a new market became a clear and actionable commercial strategy with Hanna’s support. She guided us through pricing decisions, helped refine our product offering and identified the most suitable channel to reach potential customers. Her expertise helped bring together product development and go-to-market planning, creating a strong foundation for our sales activities.
Co-FounderSnow Drop Software
Hanna helped us prepare to enter a new market when we were still figuring out where to start. She advised us on which channels to focus on, helped refine our case study and designed a process for reaching potential clients. With that approach in place, we’re now in conversations with our first potential clients in the new market.
Senior Digital Marketing CoordinatorSD Worx
Hanna Lakota

Who you'll work with.

I've spent 7 years in outbound as a consultant and SDR, working in-house at many different companies and for agencies. My specialty is the US market, and it's close to my heart. I've always been interested in American culture, and I hold a degree in American Studies.

  • 7 years in outbound
  • US market specialist

Honest from the very first call.

I treat your results as my own, so I only take on projects I believe in. On our first call we'll check together whether outbound is a good fit for your business. If it is, I own the whole process, from the first email to the booked meeting. If it isn't, I'll tell you and suggest what might work better.

Hanna LakotaOutbound Consultant & Founder, Peak Prospecting

FAQ

Questions I often hear.

Who is outbound a good fit for?

Outbound can work in almost any industry, just with different levels of efficiency. Companies whose product or service can be shown in a demo usually get the most out of it, but services can also be "productized" so they work well in outbound. What matters most is an audience large enough to run campaigns on a regular basis.

What happens on the first call?

I ask about your company, your expectations and how you find new clients today, and I answer any questions you have. Within 2 days after the call, you get my cooperation proposal by email. If your audience isn't a good fit for outbound, I'll tell you directly and explain why.

How soon can we start?

If you don't have a sending setup yet (domains and mailboxes), we need about 2 weeks to prepare it. If you already have one, we can start the next day.

Do you work with markets other than the USA?

It depends on the country. Some countries have much stricter rules on cold email, and I don't want to put anyone at risk. Tell me which markets you have in mind and we'll check together what's possible.

What do you need from my team?

Access to your sending setup, so I can manage the mailboxes and replies, and as many insights as you can share before we plan the campaigns. The more I know about your business, the better I can do my job.

Can I approve the messages before they go out?

Yes. Especially in the first months, we review everything together. I need to be sure I understand your product and your process.

Who owns the domains, mailboxes and data?

You do. Everything in your mailboxes and in your sending tool belongs to you. I believe you should keep the results of the work we're accountable for together.

When can I expect the first meetings?

It depends on how well your solution answers the market's needs and how much competition there is in your space. The first meetings can come after the first campaign, or after a month or two.

How is the meeting fee calculated?

It depends on your average deal size and starts at €100. It's simple statistics: there are far more people ready to talk about a €100 SaaS tool than about a €30,000 custom IoT project, so meetings for bigger deals take more work to secure.

Let's see if we're a good fit.

A 30-minute call to get to know your business and your goals.

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